How Real Estate Attorneys Use Janus Title to Become More Efficient

January 2, 2021

How Real Estate Attorneys Use Janus Title to Become More Efficient

2020 was a challenging year for many, to say the least. We saw lockdowns, people shifting to working from home, layoffs, business closures, a rapid decline in the stock market, millions of people falling ill, and so much more. All of this was combined with a constant feeling of uncertainty. Of course, when there is darkness there is light. Vaccines are rolling out, people have shown their resiliency in the face of an unprecedented global health crisis, and many businesses have used these difficult times to innovate and adapt to a future that may look very different from what we expected. Real estate attorneys were not immune to the challenges that everyone else experienced in 2020. Moving to a home office, coordinating with remote staff, conducting signings and meetings in the age of mask mandates and physical distancing; it was one challenge after another. On top of that, home sales appear to have dropped 15% year over year as people sit tight during the uncertainty, or put off buying a home until they feel more confident in the economy moving forward. However, with much of that uncertainty potentially beginning to recede in early 2021, buyers and sellers who have been sitting on the sidelines over the past months may be ready to take a leap. This presents a unique opportunity for real estate attorneys to grow their business, build new relationships, and provide a value proposition unlike anything clients may have experienced before.

Adapting to New Consumer Behaviors

COVID-19 has changed the way people behave, shop, and interact. While vaccines may prove to eliminate the need for some things like mandatory masks or strict physical distancing rules, people have also developed new behaviors that may be here to stay. However, not all of this was simply due to COVID. Consumer trends have been changing across all industries for years. The COVID-19 pandemic just added rocket fuel. For example, Millennials now represent the largest group of homebuyers at nearly 40%. These are people who have grown up on the internet, owned their first smartphone in high school or college, and have been Netflix subscribers since day one. In other words, Millennials haven’t just adapted to technology; they have grown up with it. What homebuyers of the past have looked for is not what Millennials necessarily want. These clients want a real estate closing experience that’s more like shopping online with fast turnaround, digital experiences, and a streamlined platform. At Janus Title, we are well aware of the demographic shift occurring in the real estate industry. By partnering with Qualia Connect, we’ve implemented a digital platform that puts an emphasis on client experience, efficiency, and fast turnaround times. In fact, the Janus Turnaround promises the fastest turnaround time in the business. With the power of Qualia Connect and a mind toward the future, Janus Title is able to help the professionals we work with offer a differentiated experience to their clients. With faster turnaround times, a digital platform, and improved management for attorneys, the focus can be put directly on the customer and their needs rather than juggling various processes all at once.

Providing a Digital Experience

At Janus Title, we make the closing process as digital as possible while backing it up with the best people in the business to support the professionals we work with. For real estate attorneys, this platform brings together a lot of different processes and tasks into one place. Everything from digital signing of nonnotarized documents, document storage, video chat, progress tracking, and information requests are all connected in one easy-to-use platform. Of course, this makes the process more seamless and efficient from a real estate attorney’s perspective but the most important thing is the client experience.  For clients who aren’t well versed in the real estate closing process, everything can feel confusing, overwhelming, and stressful. By bringing the experience to a digital platform where communication is enhanced and the distraction of outside processes is limited, clients feel like they have better control or better understanding over the situation. At the end of the day, this means happier clients who had their deals closed faster. These clients are more likely to write online reviews, provide recommendations to friends or family, or pass their attorney’s business card along to a coworker, Staying connected is also easier for real estate attorneys. With the Qualia Connect mobile app, real estate closings can be managed and monitored from anywhere, on any connected device. COVID-19 showed the world the importance of being able to adapt to remote working situations. At Janus Title,we were able to offer the professionals we worked with a flexible solution that was ready to go right out of the box. There was no mad scramble during lockdowns to ensure processes could be transitioned because that work had already been done.

Building a Brand

Ultimately, all of this boils down to helping real estate attorneys to build their personal brands. A real estate closing can be a challenging thing to market. How does a real estate professional separate themselves from the pack? It’s through customer service, offering a differentiated experience, and delivering on expectations every single time. A digital offering with efficiency in mind means clients get an experience that exceeds their expectations for speed and customer service. This offering allows attorneys to go to market with an offering that’s unlike what their competition is able to provide. Most importantly, it means more clients completing more deals in a shorter amount of time. To learn more about Janus Title, the Janus Turnaround, and how to partner with us on your next real estate closing, contact Janus Title today.


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