Janus Title Helps Attorneys Do More During a Real Estate Boom
April 23, 2021
It has now been over a year since the COVID-19 pandemic took hold around the world, and more specifically, in North America. Normal life is slowly returning, but many aspects of society have been changed, perhaps forever. The pandemic began with a serious dip in stock markets, lockdowns across the country, and a wide swath of people losing their jobs or having their income reduced significantly.
Looking back on all that, it would have been almost unimaginable in the Spring of 2020 to predict that a real estate boom would be well underway just one year later, even as the pandemic still plays a role in the daily lives for people around the world. And yet, here we are. Home prices are increasing as more buyers enter the market to take advantage of incredibly low interest rates. In Chicago, prices are up 12.3% year-over-year. For those that qualify, now is perhaps a once-in-a-lifetime opportunity to lock in a low interest rate and enter the world of homeownership. For others, it may be a great opportunity to take advantage of the increase in their home’s value and make the jump to a bigger home or a nicer neighborhood.
For real estate attorneys, this presents both an opportunity and a dilemma. More homebuyers mean more revenue and more income. But, on the flip side of that, how can a dedicated real estate attorney ensure each client gets a smooth and timely closing as their workload increases? More importantly, how can they deliver a memorable experience that leads to repeat business, referrals, and positive reviews? Janus Title has the answer.
Deliver a Unique Experience
Let’s face it: the closing process isn’t a sexy part of homebuying. Buyers and sellers generally don’t have a dedicated brand or name they turn to when thinking about a Chicago title company. Most people probably don’t think about the title agency they use at all. With that said, all clients care about the experience they get during the closing process and this is where Janus Title helps real estate attorneys differentiate their business from the competition.
It all begins with the exclusive Qualia Connect platform. This cutting-edge platform brings the closing process into the modern age with features that help the process move along efficiently. Ultimately, this allows Janus Title to offer the Janus Turnaround which promises faster turnaround for titles than anyone else in the business. At the end of the day, for clients, that means the deal for their first home, their dream home, or something in between is done faster with Janus Title than it would be with any other title company.
Ultimately, this is a branding opportunity for attorneys who want to be less of a commodity in the real estate business and more of a trusted partner who gets the job done. With more buyers entering the market and more homeowners looking to upgrade, this kind of speed and efficiency is a serious competitive advantage.
A Seamless Digital Platform
For homebuyers, their attorney is often the face of their real estate deal. Professionals in the industry know that, behind the scenes, attorneys have to work with title agencies, lenders, real estate agents, and other attorneys. All of these cooks in the kitchen and all of the requirements to get a deal done can certainly make the process complicated. Janus Title is built on efficiency with a seamless digital platform that allows everyone involved in the process to communicate through one centralized platform. Attorneys can monitor the status of documents, request e-signatures, schedule appointments, and even launch video chats right through the platform. Best of all, the mobile app allows real estate professionals to work from anywhere, which is essential in this remote work environment where people aren’t always chained to their desks.
Most importantly, this allows for better management of the customer experience. Instead of spending time focusing on the minutiae of a deal, a real estate attorney can ensure they are delivering a client experience that exceeds expectations. Deals are done more efficiently, customers are more satisfied, and the reputation of the firm is improved. It’s as simple as that.
Staying on the Cutting Edge
Real estate is a rapidly changing industry. Buyers are increasingly using platforms like Zillow to help find their home. They are more likely to opt for a virtual open house than ever before. These are just extensions of overall consumer behaviors across other industries. For example, people have trusted Tesla when buying a new car online instead of from a dealership. Many will buy groceries and essential items from Amazon to take advantage of free, fast shipping to their home. Client expectations have changed in all aspects of their lives and they expect their real estate experience to match what they know and love from other companies.
Case in point: Millennials are often stereotyped as broke college students living in their parents’ attic. The reality is that Millennials are now pushing 40 years old. This is a generation in their prime earning years and they make up the largest group of homebuyers in the United States. Millennials were raised on the internet. They use smartphones more frequently than previous generations. Serving these clients is different than serving their parents or grandparents.
With Janus Title, real estate attorneys can stay on the cutting edge of technology and ensure the closing process they offer matches what their clients have grown to expect. As Millennials and Gen Z increasingly become homeowners, real estate attorneys will need to adapt or fall behind. Luckily, the technology they need is already here.
Delivering a Better Experience
At the end of the day, whether it’s a powerful mobile app, seamless communication between all parties, or the fast Janus Turnaround, it all means a better experience for clients and an
increase in efficiency for attorneys. This will prove to be essential when trying to ride the latest wave of excitement in the real estate market.
To learn more about Janus Title or partner and leverage this powerful platform for your clients, contact us today.